IAFF Partners With City Brew Coffee

Firehouse Blend Coffee helps support IAFF Burn Foundation and local charities

The International Association of Fire Fighters (IAFF) announces a new partnership with City Brew Coffee Company to market and sell Firehouse Blend Coffee to support the IAFF Burn Foundation.

Roasted by City Brew Coffee Company in Billings, Montana, Firehouse Blend Coffee will be available through the IAFF online store, City Brew web site and in all City Brew stores and kiosks across the country. Proceeds from the sales of Firehouse Blend Coffee benefit the IAFF Burn Foundation.

In addition, the IAFF and City Brew have developed a unique fundraising initiative to help IAFF affiliates conduct fundraising programs through sales of Firehouse Blend Coffee products. City Brew will provide Firehouse Blend Coffee to IAFF affiliates at wholesale prices for resale at local fundraising events. IAFF affiliates keep all proceeds resulting from any fundraising programs to distribute to charitable causes in their own communities.

“This partnership provides a great opportunity to support our Burn Foundation and for our affiliates to raise funds to benefit worthy causes in their own cities and towns,” says IAFF General President Harold Schaitberger.

Cherie Swanson from City Brew, who has been part of the development of the program from the beginning, says, “We are developing a great partnership with the IAFF and its affiliates. We have been working internally for over three years to bring this multifaceted program to the IAFF and its members. We are extremely excited about the future of our fundraising partnership and look forward to raising awareness and dollars for the IAFF Burn Foundation and IAFF affiliates.”

Billings, MT Local 521 members served as testers to develop the coffee blend and worked with Kinetic Marketing to design the Firehouse Blend Coffee logo. Billings fire fighters have already conducted their own Firehouse Blend Coffee fundraisers to benefit local charities, as well as the IAFF Burn Foundation.

Billings Local 521 President Dan Cotrell is excited about the program. “Our partnership with City Brew Coffee has been a great public relations tool and financial asset for Local 521,” he says. “Sales of Firehouse Blend Coffee have raised revenues for our charitable fund and increased public awareness of the IAFF Burn Foundation and our local’s involvement in causes that help our community.”

He adds, “And we get the added bonus of enjoying the best cup of coffee around.”

For more information, or to purchase Firehouse Blend Coffee, visit www.citybrew.com, contact Cherie Swanson at (406) 600.2677 or contact the IAFF Burn Foundation at (202) 824-8620.

The International Association of Fire Fighters (IAFF), headquartered in Washington, DC, represents more than 298,000 full-time professional fire fighters and paramedics. More information is available at www.iaff.org.

The IAFF Burn Foundation, established by the IAFF, is dedicated to fire prevention and burn awareness education, advocacy, burn research and improving the quality of life for burn survivors.

City Brew Coffee was founded in 1998 in Billings, Montana. City Brew roasts more than 20 varieties of Arabica coffee grown throughout the world in its new 6,000-square-foot roasting facility.